Please use this identifier to cite or link to this item:
http://repositorio.uisek.edu.ec/handle/123456789/1695| Title: | Manual de marca para la microempresa helado chino Tse-Kao |
| Authors: | Jaramillo Remache, Frantz Ulianov Robalino Chang, Natalia Michelle |
| Keywords: | MARKETING PEQUEÑA EMPRESA MARCAS FRANQUICIA COMUNICACIÓN |
| Issue Date: | Aug-2015 |
| Publisher: | Universidad Internacional SEK |
| Citation: | ST-ICM R628m/2015 |
| Abstract: | Las empresas que venden productos o servicios utilizan estrategias de “marketing” para vender, una de ellas es la estrategia de Manual de Marca, que muchas empresas no han sabido valorar el potencial, ni conocen el impacto que puede causar dentro de los consumidores, ya que el identificador de una empresa, pauta personalidad, imagen, identificación, coherencia y lo más importante, posicionamiento para la empresa |
| Description: | The companies that sell products or services use "marketing" strategies to sell, one of them is the Brand Manual strategy, which many companies have not been able to assess the potential, nor do they know the impact it can have on consumers, since that the identifier of a company, guidelines personality, image, identification, coherence and most importantly, positioning for the company. |
| URI: | https://repositorio.uisek.edu.ec/handle/123456789/1695 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Robalino Chang, Natalia Michelle.pdf | 3.33 MB | Adobe PDF | View/Open |
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