Please use this identifier to cite or link to this item:
http://repositorio.uisek.edu.ec/handle/123456789/1695
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Jaramillo Remache, Frantz Ulianov | - |
dc.contributor.author | Robalino Chang, Natalia Michelle | - |
dc.date.accessioned | 2016-03-16T15:31:15Z | - |
dc.date.available | 2016-03-16T15:31:15Z | - |
dc.date.issued | 2015-08 | - |
dc.identifier.citation | ST-ICM R628m/2015 | es_ES |
dc.identifier.uri | https://repositorio.uisek.edu.ec/handle/123456789/1695 | - |
dc.description | The companies that sell products or services use "marketing" strategies to sell, one of them is the Brand Manual strategy, which many companies have not been able to assess the potential, nor do they know the impact it can have on consumers, since that the identifier of a company, guidelines personality, image, identification, coherence and most importantly, positioning for the company. | - |
dc.description.abstract | Las empresas que venden productos o servicios utilizan estrategias de “marketing” para vender, una de ellas es la estrategia de Manual de Marca, que muchas empresas no han sabido valorar el potencial, ni conocen el impacto que puede causar dentro de los consumidores, ya que el identificador de una empresa, pauta personalidad, imagen, identificación, coherencia y lo más importante, posicionamiento para la empresa | es_ES |
dc.description.sponsorship | Uisek | es_ES |
dc.language.iso | español | es_ES |
dc.publisher | Universidad Internacional SEK | es_ES |
dc.subject | MARKETING | es_ES |
dc.subject | PEQUEÑA EMPRESA | es_ES |
dc.subject | MARCAS | es_ES |
dc.subject | FRANQUICIA | es_ES |
dc.subject | COMUNICACIÓN | - |
dc.title | Manual de marca para la microempresa helado chino Tse-Kao | es_ES |
dc.type | Tesis | es_ES |
Appears in Collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
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Robalino Chang, Natalia Michelle.pdf | 3.33 MB | Adobe PDF | View/Open |
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