Plan de negocio para la creación de un micromercado de comercio electrónico para productos cárnicos en la ciudad de Quito año 2020

Abstract

This project is entitled business plan for the creation of an electronic commerce micro market for meat products in the city of Quito, year 2020. The project was selected because meat is considered a mass consumer product, which in Ecuador is part of the products that make up the basic family basket. In Quito, the commercialization of beef is carried out through specialized establishments, self-service supermarket chains, markets that are part of municipal networks, as well as those of smaller businesses, such as stores located in the different neighborhoods of the city. The project aims to provide a micro market service with online service. Based on the qualitative and quantitative analysis, it is evidenced that 67.07% of potential customers would be willing to purchase this product through an online store, currently in the market there is direct competition and substitute products, so it must be a differentiating product. The financial indicators analyzed, such as NPV and IRR, support the project by demonstrating results that support that the project is economically viable.