Plan de negocio para la creación de una empresa de comercialización de manzanas como snacks en la ciudad de quito. Año 2019

Abstract

The growing awareness of leading a healthy lifestyle, accompanied by nutritious eating habits, generates the need to develop a product that is easy to consume in educational establishments and workplaces. Considering the identified problem, this study proposes the development of a business plan that determines the feasibility for the elaboration and commercialization of an apple snack in the city of Quito. Based on qualitative and quantitative analyzes, it is evident that 92% of potential customers would be willing to purchase this product; however, the market has shown that there is a direct competition and several substitute products, therefore, the product that is supposed to be promoted has to be differentiating. The financial indicators analyzed such as NPV, IRR and Profitability, demonstrate favorable results for the viability and feasibility of the project.