Please use this identifier to cite or link to this item: http://repositorio.uisek.edu.ec/handle/123456789/779
Title: Diagnostico de comunicación en la empresa de seguros “Ávila y Asociados” con el fin de proponer un plan de comunicación interna
Authors: Lalama, Marco
Loaiza Moreira, Karen Elizabeth
Keywords: COMUNICACIÓN ORGANIZACIONAL
ESTRATEGIAS DE COMUNICACIÓN
PLANIFICACIÓN DE LA COMUNICACIÓN
Issue Date: Mar-2014
Publisher: Universidad Internacional SEK
Citation: CT-COM L780d/2014
Abstract: “Ávila y Asociados” es una empresa familiar con más de 20 años de experiencia en el corretaje de seguros, está ubicada al norte de ciudad de Quito, cuenta con aproximadamente 15 trabajadores capacitados para servir y guiar a los clientes en la compra de seguros generales, de personas y de garantía. Dentro de una primera fase de exploración realizada previa a la investigación se pueden determinar algunas falencias como el manejo instrumental de la comunicación en la organización, que es la mínima importancia que se le da a esta herramienta, lo que genera una falta de identidad corporativa de sus funcionarios y se visibiliza en la imagen corporativa de la organización.
Description: “Ávila y Asociados” is a family company with over 20 years of experience in the insurance brokerage, is located to the North of the city of Quito, has approximately 15 workers trained to serve and guide customers in the purchase of general insurance, people and warranty. In a first phase of exploration carried out prior to the investigation some flaws can be determined as the instrumental management of communication in the Organization, which is the minimum importance given to this tool, that generates a lack of corporate identity of its officers and makes it visible in the corporate image of the organization. Although “Ávila y Asociados” apparent to be open to innovation it is a company with a strong resistance to change, which causes conformism of their employees with the current situation? An example of this is the use of regulations and obsolete internal statutes, little used and respected. Makes within the organization not be visible by any channel of communication elements of corporate identity, as it is the mission, vision, values and objectives, making it difficult for staff to learn and feel identified with them. The creation of internal communications plan is key for you plan strategically with purpose that the company meets its goals and objectives under certain regularity and clear indicators of change.
URI: http://repositorio.uisek.edu.ec/123456789/779
Appears in Collections:Comunicación Organizacional

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