Centro de Investigación de Mercados Internacionales para MIPYMES ecuatorianas

Abstract

This thesis proposes the creation of an International Market Research Center focused on Ecuadorian micro, small, and medium-sized enterprises (MSMEs) interested in expanding their operations into foreign trade. The main objective is to offer specialized services in commercial intelligence, market studies, export diagnostics, technical consulting, training, and strategic support, contributing to closing the informational and technical gaps that many MSMEs face when attempting to internationalize. To support this proposal, a comprehensive industry analysis was conducted, identifying the main competing and complementary entities. Through a SWOT analysis, the strengths, opportunities, weaknesses, and threats of the project were established. A clear unmet need in the market was identified, especially in provinces with a high concentration of MSMEs. A strategic, operational, and financial marketing plan was developed to support the technical, operational, and economic feasibility of the center. The financial plan includes five-year projections, cash flow, break-even analysis, balance sheets, amortization table, and an assessment of Net Present Value (NPV) and Internal Rate of Return (IRR). The project aims not only to generate revenue but also to enhance the competitiveness of the country’s export ecosystem, promoting innovation, access to reliable information, and technical training, with a strong social and economic commitment to Ecuador’s development.