Plataforma digital para la internacionalización de productos agroecológicos ecuatorianos con valor agregado parra el posicionamiento de marca en mercados sostenibles internacionalmente

Abstract

This business plan proposes the creation of a digital platform aimed at connecting Ecuadorian agroecological MSMEs with national and international markets, facilitating the commercialization of healthy snacks made from Andean ingredients such as quinoa, lupin, and dehydrated fruits. The platform integrates key functionalities such as traceability, producer profiles, a specialized product catalog, secure payment processing, and national and international logistics under B2C and B2B models, optimizing the commercial chain and strengthening the visibility of rural brands. Through marketing strategies based on storytelling, educational content, and sustainability-oriented influencers, the project seeks to position Ecuadorian products in premium markets such as the European Union and the United States. The proposal demonstrates commercial viability, strong alignment with global trends in responsible consumption, and significant social impact by fostering the development of rural producers.