Plan de negocio para la creación de una empresa digital de servicios de outsourcing para el área de cocina industrial en la ciudad de Quito, año 2020

Abstract

The present project of business plan for the creation of the digital company of outsourcing services for the industrial kitchen area in the city of Quito. To comply we begin by analyzing the external environment, using for them the PESTEL tools and the 5 PORTER FORCES, evidencing through the same opportunities existing in the market for this proposed business plan, the same ones that allow mitigating existing threats. Additionally, the market study was carried out by applying surveys to the project's target segment, from which his interest in the rental of physical kitchen space was evidenced, as well as interviews with restaurant owners in order to know the market in more detail. The investment required to create this company is $ 204,060.00 dollars, where 30% is the investment of the partners, and 70% is external financing. Finally, the financial evaluation is carried out, obtaining that the project is viable and profitable with a NPV (Net Present Value) of $ 166,825.83 dollars and an IRR (Internal Rate of Return) of 38.78%, reaching the break-even point in the first year.