Plan de negocio para la creación de una empresa que comercialice juguetes de cartón tratado y reciclado para infantes, a través de e-commerce, en la ciudad de Quito año 2020.

Abstract

The global trend in the use of toys has remained highly important since 90% of the growth of an infant's brain is shown at 4 years of age (Grob-Zakhary, 2014). That is why, in Ecuador, it is considering ensuring the safety of future generations, and in support of this trend the market will grow due to the ecological preferences of consumers and the regulations that have allowed this market to develop in the country Taking into account these antecedents, the project of the company was born DOIT CIA LTDA., which will be dedicated to the production of cardboard toys and their commercialization through e-commerce, whose purpose is to provide infants and their family nucleus with healthy and harmonious fun, the product will be made of treated and recycled cardboard, directed to people 10-50 years of age in the city of Quito, who are looking for ecological toys to protect the environment. The general marketing strategy proposed is based on differentiation, which highlights the product with respect to its distinctive qualities as the quality raw material from Ecuador that provides the essential security for infants, which would cover the main needs of the consumers determined in the market research. The capital structure for the start of the company is 24.46% of equity of $ 23,690.40 and 74.54% of credit for $ 69,374.00.