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http://repositorio.uisek.edu.ec/handle/123456789/3401| Title: | Análisis de la planificación estratégica para la gestión de las universidades particulares. Una alternativa exitosa |
| Other Titles: | Analysis of strategic planning for the management of private universities. A successful alternative |
| Authors: | Freire-Andrade, Verónica Rocha-Hoyos, Juan Carlos Esquetini-Cáceres, César Llanes-Cedeño, Edilberto Antonio |
| Keywords: | PLANIFICACIÓN ESTRATÉGICA UNIVERSIDADES PARTICULARES EUROPEAN FOUNDATION FOR QUALITY MANAGEMENT (EFQM) BALANCE SCORE CARD (BSC) |
| Issue Date: | Jan-2019 |
| Publisher: | Espacios |
| Citation: | PUB F866an/2019 |
| Abstract: | La Dirección Estratégica constituye un proceso de gestión académico-administrativo. El trabajo tiene como objetivo proponer una alternativa de gestión en la planificación estratégica de universidades particulares a partir de la hibridación entre los modelos Balance Score Card (BSC) y European Foundation for Quality Management (EFQM). Para la cual se adoptó una postura desde el paradigma mixto cuantitativo y cualitativo, aplicándose el método empírico basado en la experiencia y observación participativa. Se concluye que la integración de ambas metodologías permite identificar elementos comunes. Palabras clave: Planificación Estratégica, Universidades particulares, European Foundation for Quality Management (EFQM), Balance Score Card (BSC) |
| Description: | Strategic Management is a process of academic-administrative management. The aim is to propose a management alternative in the strategic planning of private universities based on the hybridization between the Balance Score Card (BSC) and European Foundation for Quality Management (EFQM) models. For which a position was adopted from the quantitative and qualitative mixed paradigm, applying the empirical method based on experience and participatory observation. It is concluded that the integration of both approaches allows to identify common elements. Keywords: Strategic Planning, Private universities, European Foundation for Quality Management (EFQM), Balance Score Card (BSC). |
| URI: | https://repositorio.uisek.edu.ec/handle/123456789/3401 |
| ISSN: | 0798 1015 |
| Appears in Collections: | Publicaciones UISEK |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 07981015 ROCHA JUAN 2019-01-21.pdf | 300.46 kB | Adobe PDF | View/Open |
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