Please use this identifier to cite or link to this item: http://repositorio.uisek.edu.ec/handle/123456789/3401
Title: Análisis de la planificación estratégica para la gestión de las universidades particulares. Una alternativa exitosa
Other Titles: Analysis of strategic planning for the management of private universities. A successful alternative
Authors: Freire-Andrade, Verónica
Rocha-Hoyos, Juan Carlos
Esquetini-Cáceres, César
Llanes-Cedeño, Edilberto Antonio
Keywords: PLANIFICACIÓN ESTRATÉGICA
UNIVERSIDADES PARTICULARES
EUROPEAN FOUNDATION FOR QUALITY MANAGEMENT (EFQM)
BALANCE SCORE CARD (BSC)
Issue Date: Jan-2019
Publisher: Espacios
Citation: PUB F866an/2019
Abstract: La Dirección Estratégica constituye un proceso de gestión académico-administrativo. El trabajo tiene como objetivo proponer una alternativa de gestión en la planificación estratégica de universidades particulares a partir de la hibridación entre los modelos Balance Score Card (BSC) y European Foundation for Quality Management (EFQM). Para la cual se adoptó una postura desde el paradigma mixto cuantitativo y cualitativo, aplicándose el método empírico basado en la experiencia y observación participativa. Se concluye que la integración de ambas metodologías permite identificar elementos comunes. Palabras clave: Planificación Estratégica, Universidades particulares, European Foundation for Quality Management (EFQM), Balance Score Card (BSC)
Description: Strategic Management is a process of academic-administrative management. The aim is to propose a management alternative in the strategic planning of private universities based on the hybridization between the Balance Score Card (BSC) and European Foundation for Quality Management (EFQM) models. For which a position was adopted from the quantitative and qualitative mixed paradigm, applying the empirical method based on experience and participatory observation. It is concluded that the integration of both approaches allows to identify common elements. Keywords: Strategic Planning, Private universities, European Foundation for Quality Management (EFQM), Balance Score Card (BSC).
URI: http://repositorio.uisek.edu.ec/handle/123456789/3401
ISSN: 0798 1015
Appears in Collections:Publicaciones UISEK

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