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Repositorio de la Universidad Internacional SEK Ecuador
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Issue Date
Title
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Aug-2010
Investigación de la telefonía móvil como herramienta del marketing viral, a través del caso: alianza estratégica entre las empresas cinemark y movistar en ecuador por medio de la promoción 1,2,3 dirigida hacia los jóvenes quiteños de 17 a 27 años promedio.
Brito, Xavier
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Espín Molina, Estephanía
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Author
1
Espín Molina, Estephanía
Subject
1
COMUNICACIÓN MÓVIL
1
ESTRATEGIAS DE COMUNICACIÓN
1
TÉCNICA DE COMUNICACIÓN
Date issued
1
2010