Diseño de un programa de reconocimiento para los trabajadores de la florícola EDANA FLORALBA basado en el conocimiento de sus motivaciones

Abstract

he flower industry is the main source of employment in the Pedro Moncayo sector. It requires a large sum of operative workers to participate and carry out their tasks with efficiency in order to produce roses with the high standards that the international market requires. High employment offering has pushed businesses to be creative in promoting different types of compensation to attract and maintain qualified personnel. Because the workforce is a fundamental element of the flower industry, this project develops a study about the different theories of motivation, which by means of the methodology and investigation tools applied to the farm’s workers, determines an analysis of the different types of motivation that drives their behaviour. Following the analysis of different types of motivation that influence the workers’ actions, a recognition program is created. The program is divided into 3 fundamental pillars that drive: extrinsic motivation, internal regulation and introjected regulation, that cohesively cover the workers’ real needs, increases their self-esteem, generates a sense of belonging and achieves a greater commitment for them to reach the company’s goals with efficiency.