Centro de Investigación de Mercados Internacionales para MIPYMES ecuatorianas
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This thesis proposes the creation of an International Market Research Center focused on
Ecuadorian micro, small, and medium-sized enterprises (MSMEs) interested in
expanding their operations into foreign trade. The main objective is to offer specialized
services in commercial intelligence, market studies, export diagnostics, technical
consulting, training, and strategic support, contributing to closing the informational and
technical gaps that many MSMEs face when attempting to internati...