Plan de negocios para la producción y exportación de snack de yuca

Abstract

This thesis focuses on the production and export of cassava snacks, encompassing a comprehensive analysis of the industry background, competitive landscape, market dynamics, marketing strategy, operational plan, and financial projections. The choice of this theme for the business plan arises from the idea of sharing a bit of Ecuadorian tradition through a nutritious snack based on cassava, an ancestral tuber in Ecuador. In addition to the desire to explore beyond the conventional and immerse yourself in the creation of innovative and advanced food products. This study highlights the export potential of the cassava snack in the international arena. Through the fusion of technical knowledge and business skills, this research strives to capitalize on the yet unexplored possibilities in this growing market. Throughout this work, a comprehensive assessment of the historical record in the health food industry is carried out, along with a detailed competitive analysis that lays the foundation for making informed strategic decisions. A meticulous examination of market trends and consumer desires informs a comprehensive marketin g strategy to effectively position the proposed project in the healthy snack industry. Ultimately, this business plan seeks not only to offer an innovative and delicious product, but also to make the most of the opportunities that the food market offers, with the intention of satisfying the changing demands of consumers and contributing to the growth of this evolving industry.