Plan de negocios para la creación de una empresa de monitoreo digital, seguridad, y cuidado de mascotas en la ciudad de quito, año 2020

Abstract

This project is entitled "Business plan for the creation of a company for digital monitoring, security, and care of pets in the city of Quito, 2020". It aims to develop a new vision of services that facilitate interaction between people and their pets, going from traditional care to taking advantage of digital tools, thus opening the doors to new business models. At present the companies of commercialization of products for the care of pets, is based on traditional models of sale of food, accessories, clothes, toys; in addition to veterinary and hairdressing services. No other solutions have been exploited, based on digital technology, with the aim of serving white space in the market and the job to be done of pet lovers. The care does not refer exclusively to hairdressing and veterinary care, but it also has to do with the safety of the animals. The population that takes care of their pets grows, and on the other hand, the living spaces are reduced. Digital technology opens doors to online geo-location options, cloud information, portable devices and applications that allow better interaction with animals. The company intends to focus its action point on providing security to families, using a GPS device, to know the location of their companions at all times. A software solution is also offered, which allows owners to have information on the state of health and veterinary controls, through the use of portable devices. Only in Quito we have around 53 vets. This is a sector where they do not have technology and applications that allow them to keep updated information on their patients, appointment reminders and useful advice for users. This business plan aims to demonstrate the applicability of technological tools and digital transformation in a conventional market segment, as well as proposing a business model that generates value for the investor.