Plan de negocio para la creación de una empresa comercializadora digital de tickets para eventos de fútbol en la Ciudad de Quito año 2020

Abstract

The objective of this project is to determine the feasibility of a business plan for the creation of a digital ticket sales company for soccer events in Quito, which has been developed using data and information to date, through a need analysis. that people who attend football stadiums have when buying a ticket. This investigation began with the analysis of PESTEL and PORTER, focused on the ISIC code of the industry; Qualitative (focus group) and quantitative (surveys) methods have been used to find out the needs and reactions of people about this project. Currently being in a globalized world where technological advances have been developed quickly and digitally, it has been possible to determine that the focused market is looking for new online purchasing alternatives, resulting in time savings, service experience and information security. of personal data. The online sale of football tickets is new in Ecuador; However, it should be noted that in Europe there are already digital platforms such as StubHub that provide this service to the best clubs in the world such as the F.C. Barcelona of Spain, optimizing resources and generating more income from ticket sales. According to Ander Michelena, who is the director of this company, states that more than 60% of the tickets they sell correspond to soccer shows. With this background, and by showing that in Quito there is no company with a platform dedicated to the exclusive sale of these tickets; It can be determined that this business is timely and innovative since it is intended to optimize costs for the client and companies; It helps the environment without issuing physical tickets, it guarantees security of payment methods and agility in purchasing for users.