Plan de negocio para la creación de un micro mercado virtual enfocado en productos de limpieza con entrega a domicilio en la Ciudad de Quito. Año 2020

Abstract

The purpose of this study is to design a business plan for the creation of a virtual micro-market, through an application in which cleaning products will initially be marketed in the city of Quito. Focused on the philosophy of providing a scheduled purchase service for the delivery of products to the physical location that was previously selected by the customer. The present work seeks the interaction between the business and the client to view the catalog because families in the city of Quito can take advantage of ordering from anywhere with the requirement of having an internet connection to facilitate online shopping. Guiding them in this process allows interaction to take place through an application, because access to internet service in Ecuador is 64.40% according to the study carried out by INEC in 2018, which means for the business is an advantage to reach more users. In this sense, the scenarios of COVID-19 with social distancing under the online purchase modality will avoid the displacement to a physical place with the objective that potential clients of the company have access from any part of the city to request the cleaning products. The contribution of this study is to propose an application that allows to be the link for customers to be guided to make purchases online so that in this way it is easy to buy understanding the security needs of transactions and product delivery.