Plan de negocio para la creación de un micromercado virtual enfocado en productos de primera necesidad en la Ciudad de Quito para el año 2020

Abstract

In the world, online transactions have grown rapidly in recent years, and Ecuador is not far behind, this due to the expansion of the use of the internet and social networks, causing companies to innovate on digital platforms. Based on these market antecedents, it has been decided to carry out a project for the sale of basic necessities through the website and the App, with home delivery for the urban area of La Delicia and Eugenio Espejo in the city of Quito. The purpose of this study is to offer the client an innovative service, based on the user experience, where several technological trends come together to make this something new and different from what the competition offers. For this, it is necessary to evaluate the macro and micro environment in order to be clear about the probabilities of access to this type of market. To know the market, the research methodology based on primary and secondary sources was used, which allowed us to know the tastes, preferences, habits, purchase frequencies and most importantly, determine if they would like to have a virtual market at home. With the results obtained, we proceeded to create the service that will be offered in the market, based on the marketing mix, which allows us to generate strategies for market introduction. Also, in this study the resources, processes and times to be followed to satisfy the client were determined. Finally, a financial analysis was carried out to assess its viability and profitability, for which the NPV and IRR and the payback period of the investment were identified.